Refund Campaigns: Reimbursement Campaign
Objective: Educate sellers on setting up and managing refund campaigns to effectively incentivize product tests and gain verified reviews on Lutendo.
What is a Refund Campaign?
A refund campaign allows testers to purchase your product at the full retail price without discounts or gift vouchers. After testing the product and submitting a review, testers receive a full or partial refund of the purchase price.
How Refund Campaigns Work
- Tester Purchase: Product testers buy the product at the full purchase price on the marketplace.
- Reimbursement: After submitting a review, testers are reimbursed by the seller. Alternatively, sellers can opt to reimburse testers before the purchase to increase the number of applications.
Benefits of a Refund Campaign
- Positive Impact on Rankings: Since the product is purchased at its full retail price, these sales positively affect the product’s bestseller ranking.
- Verified Reviews: Reviews submitted under this campaign are often marked as verified, adding credibility.
- Keyword Ranking Boost: Using a filter URL in these campaigns can further enhance keyword rankings associated with the product.
Managing Refunds
- Managed Refund Option: For hassle-free management, sellers can opt for Managed Refund Campaigns where Lutendo handles all reimbursements. Simply choose this option during the campaign setup and ensure your Lutendo balance is topped up.
Steps to Create a Refund Campaign
- Initiate Campaign Creation: Navigate to “Campaigns” from the side menu bar and click the “Create campaign” button.
- Select Campaign Type: Choose “Refund” as your campaign type during the setup.
- Campaign Details: Set up the necessary campaign details including product information, refund details, and tester instructions.
Efficiency of Refund Campaigns
- Cost Efficiency: Although testers receive a 100% refund, the actual cost to the seller is minimal (approximately 5 euros) after marketplace fees are subtracted.
- High Application Rates: Offering a refund before purchase maximizes the number of tester applications, making it one of the most effective campaign types for engagement and feedback.
Key Takeaways
- Refund campaigns are a powerful tool for generating authentic, verified reviews and improving product visibility and ranking.
- Managed Refund options streamline the reimbursement process, making it easier for sellers to focus on their core business activities.