Understanding Campaign Objectives on Lutendo
Choosing the right type of campaign can significantly impact the success of your products on the marketplace. This guide explains the different campaign options available on Lutendo and how to navigate the campaign creation process.
Navigation to Campaign Creation:
To start creating your campaign, navigate to the Campaign Creation page.
Campaign Objectives:
Lutendo offers two primary objectives of campaigns: Sales campaigns and Review campaigns. Each objective serves a different purpose and offers unique benefits to sellers.
Sales Campaigns
Sales campaigns are designed to help sellers distribute their products effectively and boost their product rankings through expert testing. Here’s what you can achieve with a Sales campaign:
- Effective Distribution: Self-fund and distribute your product to reach more customers.
- Ranking Boost: Leverage the expertise of product testers to improve your product’s ranking on marketplaces.
- Competitive Edge: Gain an advantage during peak sales periods by outperforming your competitors.
Review Campaigns
Review campaigns focus on gathering detailed and constructive feedback from a community of expert testers. The benefits of running a Review campaign include:
- Constructive Feedback: Receive detailed evaluations from experienced product testers, providing insights into your product’s strengths and areas for improvement.
- Increase Customer Trust: The number of reviews can serve as testimonials, enhancing customer trust and credibility.
- Product Improvement: Use the feedback from testers to refine your product, addressing any issues and enhancing its appeal.