Coupon Campaigns

Discount Voucher (Coupon) Campaigns

Objective: Educate sellers on how to set up and effectively use coupon campaigns to promote their products on Lutendo.

What is a Coupon Campaign?

In a coupon campaign, sellers provide campaign participants with a promotional code that offers a discount on the purchase price of a product. This discount is applied at the checkout stage when the product tester purchases the item.

How to Generate Coupons

  • Seller Central: You can create promotional codes directly in your e-commerce platform’s seller central.
  • Online Shop Backend: Alternatively, generate these codes in the backend of your online shop.
  • Tip: Always opt for fixed discount amounts rather than percentage discounts to avoid misuse. For products with variants at different price points (Child ASINs), consider setting up separate campaigns with a fixed discount for each variant.

Efficiency of Coupon Campaigns

  • Limited Time Investment: Setting up a coupon campaign is generally less time-consuming for the seller.
  • Impact on Sales Volume: While coupon campaigns can increase sales volume, they typically do not contribute significantly to improving bestseller rankings because the sales are not made at full price.
  • Keyword Ranking: Discounted sales, especially those directed through a filter URL, may only have a limited positive influence on keyword rankings.
  • Review Authenticity: Reviews generated from discount voucher campaigns are often marked as non-verified on marketplaces, which can affect their perceived credibility.

Suitability of Coupon Campaigns

Coupon campaigns are particularly suitable for:

  • Sell-off: Quickly clearing out stock or older product lines.
  • Feedback Generation: Gathering feedback for product optimization from users who actively use the product.
  • Promotion: Running short-term promotions to increase product visibility and attract new customers.

How to Create a Coupon Campaign

  1. Campaign Setup:
  2. Define Discounts:
    • Choose the amount of discount for the campaign. Remember to use fixed amounts to ensure control over the discount offered.
  3. Generate Codes:
    • Use your Seller Central or shop backend to generate the required number of discount codes.
    • Ensure each code is unique to prevent misuse and track campaign performance effectively.
  4. Campaign Launch:
    • Distribute the codes to selected testers or publicly through your campaign page.
    • Monitor the redemption of codes and collect feedback from users to gauge the impact of the campaign.
  5. Post-Campaign Analysis:
    • Evaluate the effectiveness of the campaign based on sales volume, feedback received, and impact on product rankings.
    • Adjust future campaigns based on these insights to maximize the benefits of coupon campaigns.