Mastering Campaigns on Lutendo
Welcome to your guide on mastering campaigns with Lutendo. Whether you’re new to our platform or looking to optimize your strategies, this page will walk you through the essential elements of creating successful campaigns.
Understanding Your Product and Market
Before diving into campaign creation, it’s crucial to:
- Understand your product needs
- Analyze your market size
- Research competitor strategies
- Define key performance indicators (KPIs) for e-commerce success
Many tools are available that connect to your Amazon account, providing detailed statistics and allowing you to inspect competitors, track product reviews, monitor sales, and make intelligent decisions to improve your e-commerce operations.
What is a Lutendo Campaign?
Lutendo connects sellers with diverse product testers, allowing you to promote your products through real user testing and feedback. A campaign is your opportunity to showcase products, attract testers, and gather valuable insights.
Product reviews are a critical signal on marketplaces, often influencing potential buyers’ purchase decisions. Lutendo’s expert product tester community enables you to create compelling campaigns specifically designed to generate these crucial reviews for your products.
[Read More: How Campaigns Work on Lutendo]
Choosing Your Campaign Objective
Lutendo offers two main campaign objectives:
- Review Campaigns
- Sales Campaigns
Selecting the right objective is crucial for your product’s marketplace success.
[Read More: Campaign Objectives]
Campaign Types
Lutendo provides three campaign types, each with unique benefits:
- Refund Campaigns (Most popular among testers)
- Coupon Voucher Campaigns
- Gift Voucher Campaigns
Refund Campaigns are the most popular among testers as they receive funds after completing the campaign objective. With Lutendo’s Basic package, sellers are responsible for conducting refunds. However, our Managed subscriptions or Managed surcharges automate the refund process for added convenience.
[Read More: Refund Campaigns]
[Read More: Coupon Voucher Campaigns]
[Read More: Gift Voucher Campaigns]
Creating Your Campaign
Once you’ve decided on your objective and campaign type, you’re ready to create your campaign. Our step-by-step guide will walk you through the process from start to finish.
[Read More: How to Create Campaigns]
Managing Tester Applications
After your campaign goes live, product testers will see your offer and apply if interested. Managing these applications effectively is crucial for campaign success.
Evaluating Applications:
- Inspect tester profiles thoroughly:
- Look at their testing history and experience
- Check their areas of expertise and interests
- Review their language proficiency if relevant to your product
- Analyze previous campaign fulfillments:
- Check completion rates of past campaigns
- Look at the quality and depth of their previous reviews
- Note their adherence to campaign guidelines
- Make informed decisions:
- Balance between experienced testers and new perspectives
- Consider testers whose demographics match your target market
- Aim for a diverse group of testers for comprehensive feedback
Remember, choosing the right testers can significantly impact the quality of feedback and reviews you receive.
[Read More: Tester Applications]
[Read More: Tester Profile]
Communicating with Product Testers
Clear, effective communication is the backbone of successful campaigns. It ensures testers understand your expectations and can provide valuable feedback.
- Your ‘Note to Product Tester’ is automatically sent upon approval
- Ensure your ‘Note to Product Tester‘ page includes clear, efficient information
- Clearly explain steps for completing the campaign objective
Effective communication not only improves the quality of feedback but also builds positive relationships with testers, potentially benefiting future campaigns.
[Read More: Chatting with Tester]
Campaign Progression
Understanding how testers interact with your campaign helps you manage expectations and track progress effectively.
- Testers will notify you when they purchase the product
- They will evaluate the product based on their experience
- Lutendo engages with testers to create constructive feedback, whether positive or negative
- Remember, these testers are also your potential customers
Monitoring Campaign Status:
- Testers will provide the Order ID, updating the campaign status
- For review campaigns, you’ll see when the review is published and visible on your Lutendo account
[Read More: Campaign Overview]
Completing Refunds (if any)
Different campaign types have different completion processes. Understanding these is crucial for smooth campaign execution and maintaining positive relationships with testers.
Gift Voucher and Coupon Voucher Campaigns:
- These campaigns are completed on the specified e-commerce websites
- No additional action is required from you after the tester uses the voucher or coupon
Refund Campaigns:
- Require additional action from you as the seller
- You must refund the specified amount to the tester upon successful completion of the campaign objective
Refund Process:
- The refund amount is predetermined during campaign creation
- Refund only after the tester has successfully completed the campaign objective
- Ensure timely refunds to maintain positive relationships with testers
Important Note on Reviews:
- You are not allowed to specify or require a particular star rating
- Attempting to force positive/negative reviews or pre-defined feedback is prohibited
- Testers must provide honest and genuine feedback based on their experience
Ethical Considerations:
- Respect the integrity of the review process
- Focus on providing a quality product and clear campaign instructions
- Use tester feedback constructively, regardless of whether it’s positive or negative
Automated Refunds:
- If you’re using Lutendo’s Managed subscriptions or Managed surcharges, the refund process is automated for your convenience
By following these guidelines, you ensure a fair and ethical campaign process that benefits both you and the testers, while maintaining the integrity of the feedback system.
[Read More: How to Refund]
Rating Product Testers:
- After recording the refund, you’ll be prompted to rate the product tester
- Rate the tester on a scale of 1 to 5
- You can provide additional comments to explain your rating
- This feedback helps maintain the quality of the Lutendo tester community
[Read More: How to Rate a Tester]