How Campaigns Work on Lutendo
Lutendo is a platform that connects sellers with a diverse pool of product testers, enabling you to promote their products through real user testing and feedback. At the core of Lutendo’s model, a campaign is an opportunity for sellers to showcase their products, attract testers, and gather valuable insights. In this article, we will explore through the creation and management of campaigns to connect with product testers effectively.
The Campaign Lifecycle
Campaign Creation: As a seller, the first step is to set up a campaign on your Lutendo account. You have the option to create a campaign focused on either generating sales or gathering reviews. To achieve your objectives effectively, you can choose from different campaign types that best suit your needs. Lutendo offers the following campaign types:
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- Refund Campaigns: An overview of refund campaigns where testers are reimbursed after completing their part.
- Discount Voucher Campaigns: Details on setting up coupon-based campaigns to provide discounts and track redemption effectively.
- Gift Voucher Campaigns: Insights into creating gift voucher campaigns that offer testers more flexibility and enhance engagement.
Each campaign type has its own unique features and benefits, allowing you to tailor your approach to your specific goals.
Tester Applications: Once your campaign is live, it becomes visible to Lutendo’s pool of product testers. Testers can browse through the available campaigns and apply to participate in the ones that interest them. As a seller, you will have access to tester profiles, where you can review the applicants’ past feedback and ratings. This information helps you select the most suitable testers for your product. To learn more about tester profiles and how to choose the right testers, check out the following articles:
Approval and Testing: After carefully reviewing the tester applications, you can select the most appropriate testers for your campaign. Once approved, testers receive a notification to proceed with purchasing the product. They will provide you with the order ID, allowing you to track the purchase and ensure a smooth testing process. To effectively monitor and manage tester applications, refer to the How to Monitor and Manage Tester Applications on Lutendo article.
Review and Feedback: Upon receiving the product, testers will use it and share their honest opinions by posting reviews on the designated sales channel. This step is crucial for gathering authentic feedback and insights about your product. Additionally, you have the opportunity to engage with the product testers directly to obtain even more detailed and insightful feedback. Building a rapport with testers can lead to valuable suggestions for improvement and a better understanding of your target audience.
Refund Fulfillment: Upon successful posting of the review or the Order ID (depending on the campaign objective), you are required to process the agreed-upon refund or discount to the tester. This step is applicable only to Refund (Reimbursement) campaigns.
In refund campaigns, product testers who are accepted to participate will first purchase the product using their own funds. Once they complete the campaign objective, which varies depending on the campaign’s focus:
- For Sales Objective campaigns, the tester provides the Order ID as proof of purchase.
- For Review Objective campaigns, Lutendo automatically gathers the review from the marketplace once it is published by the tester.
After the tester fulfills their part, it is your responsibility as the seller to process the refund to the tester, either fully or partially, based on the terms set during the campaign creation. Promptly processing the refund is essential to maintain a positive relationship with the testers and ensure their satisfaction. To learn more about refunds and how to process them efficiently, please visit the How to Refund article.
Campaign Conclusion and Analysis: Once the campaign comes to an end and the testers have shared their experiences, it’s time to analyze the valuable feedback received. Carefully review the insights provided by the testers and consider making data-driven adjustments to your product or future campaigns based on their constructive suggestions.
Lutendo offers different subscription models that allow for an unlimited number of active participants per campaign, depending on your subscription level. It’s essential to assess your capacity and resource availability to effectively manage the campaign and ensure a positive experience for both you and the testers.
Take advantage of the wealth of information gathered during the campaign to refine your product, optimize your marketing strategies, and better understand your target audience. By leveraging the feedback received, you can make informed decisions that drive the success of your product and future campaigns on Lutendo.
Best Practices for Campaign Management
To ensure a successful and smooth campaign experience, consider the following best practices:
- Set clear objectives and expectations for your campaign
- Choose the appropriate campaign type based on your goals
- Provide detailed and accurate product information to attract the right testers
- Communicate openly and promptly with testers throughout the campaign
- Process refunds in a timely manner
- Analyze feedback and insights gained from the campaign to improve your product and future campaigns
By understanding and leveraging the structure of campaigns on Lutendo, you can enhance product visibility, gather insightful feedback, and build a stronger product offering. This guide should serve as your roadmap to mastering campaign creation and management, ensuring a fruitful interaction with potential customers and product testers.
We’re Here For You
While these best practices can help you effectively manage your campaigns, Lutendo offers Managed and Fully Managed services to simplify the process and ensure optimal results. Our team of experts has the knowledge and experience to handle every aspect of your campaign, from tester selection to refund processing, allowing you to focus on other aspects of your business.
With our Managed services, Lutendo takes care of the refund process on your behalf, saving you time and effort. The Fully Managed service goes a step further by handling all aspects of the campaign, ensuring smooth transactions between sellers and testers and maximizing the success of your campaigns.
To learn more about how our Managed and Fully Managed services can benefit your campaigns and leverage our expertise in campaign management, please visit the Managed Services article.