Discount Voucher (Coupon) Campaigns
Objective: Educate sellers on how to set up and effectively use coupon campaigns to promote their products on Lutendo.
What is a Coupon Campaign?
In a coupon campaign, sellers provide campaign participants with a promotional code that offers a discount on the purchase price of a product. This discount is applied at the checkout stage when the product tester purchases the item.
How to Generate Coupons
- Seller Central: You can create promotional codes directly in your e-commerce platform’s seller central.
- Online Shop Backend: Alternatively, generate these codes in the backend of your online shop.
- Tip: Always opt for fixed discount amounts rather than percentage discounts to avoid misuse. For products with variants at different price points (Child ASINs), consider setting up separate campaigns with a fixed discount for each variant.
Efficiency of Coupon Campaigns
- Limited Time Investment: Setting up a coupon campaign is generally less time-consuming for the seller.
- Impact on Sales Volume: While coupon campaigns can increase sales volume, they typically do not contribute significantly to improving bestseller rankings because the sales are not made at full price.
- Keyword Ranking: Discounted sales, especially those directed through a filter URL, may only have a limited positive influence on keyword rankings.
- Review Authenticity: Reviews generated from discount voucher campaigns are often marked as non-verified on marketplaces, which can affect their perceived credibility.
Suitability of Coupon Campaigns
Coupon campaigns are particularly suitable for:
- Sell-off: Quickly clearing out stock or older product lines.
- Feedback Generation: Gathering feedback for product optimization from users who actively use the product.
- Promotion: Running short-term promotions to increase product visibility and attract new customers.
How to Create a Coupon Campaign
- Campaign Setup:
- Navigate to the campaign creation page on your seller dashboard.
- Select ‘Create Coupon Campaign’ and begin the setup process.
- Define Discounts:
- Choose the amount of discount for the campaign. Remember to use fixed amounts to ensure control over the discount offered.
- Generate Codes:
- Use your Seller Central or shop backend to generate the required number of discount codes.
- Ensure each code is unique to prevent misuse and track campaign performance effectively.
- Campaign Launch:
- Distribute the codes to selected testers or publicly through your campaign page.
- Monitor the redemption of codes and collect feedback from users to gauge the impact of the campaign.
- Post-Campaign Analysis:
- Evaluate the effectiveness of the campaign based on sales volume, feedback received, and impact on product rankings.
- Adjust future campaigns based on these insights to maximize the benefits of coupon campaigns.