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Changelog v1.2.1

Gift Voucher Campaigns

Gift Voucher Campaigns

Objective: Educate sellers on how to organize and effectively utilize gift voucher campaigns to incentivize product tests on Lutendo.

What is a Gift Voucher Campaign?

In a gift voucher campaign, sellers offer campaign participants a voucher that can be redeemed for products or services from the seller’s portfolio. This is not a direct discount on the purchase price but rather a value-added incentive that can be applied to a variety of the seller’s offerings.

How to Generate Gift Vouchers

  • Seller Central: Create gift vouchers through your e-commerce platform’s seller central.
  • Online Shop Backend: Alternatively, generate these vouchers through your online shop’s backend system.
  • Tip: Ensure each voucher is coded to track redemption and manage the distribution effectively.

Benefits of Gift Voucher Campaigns

  • Flexibility: Gift vouchers provide buyers with the freedom to choose how they want to utilize the value, increasing their appeal.
  • Customer Loyalty: Encourages repeat visits and fosters a longer-term relationship between the customer and your brand.
  • Enhanced Engagement: Increases user engagement by offering a tangible, versatile reward for their participation in campaigns.

Limitations of Gift Voucher Campaigns

  • Initial Setup: Requires a robust tracking system to ensure vouchers are used within the set guidelines and prevent misuse.
  • Long-Term Engagement: While effective for initial engagement, ensuring continued interaction after voucher redemption can be challenging.

How to Create a Gift Voucher Campaign

  1. Campaign Setup:
    • Access the campaign creation interface on your dashboard.
    • Select ‘ Gift Voucher Campaign’ to start the configuration process.
  2. Define Voucher Details:
    • Determine the monetary value for each voucher and the conditions under which it can be redeemed.
    • Choose an expiration date for the vouchers to encourage timely use.
  3. Generate and Distribute Vouchers:
    • Use your backend systems to generate secure, unique vouchers.
    • Distribute these vouchers to selected testers or as a reward for specific actions within your campaign.
  4. Monitor Redemption:
    • Track the redemption of vouchers to analyze the effectiveness of the campaign and understand consumer behavior.
  5. Post-Campaign Review:
    • Assess the impact of the campaign on sales, customer engagement, and overall satisfaction.
    • Utilize feedback to improve future voucher offers and campaign strategies.