How to Create a Campaign

How to Create a Campaign on Lutendo

Creating a campaign on Lutendo is a straightforward process that helps you promote your products and gather authentic reviews. This guide will walk you through each step of campaign creation.

Accessing Campaign Creation

There are two ways to start creating a campaign:

Via Side Menu
- Look for the ‘Campaigns’ item in the side menu
- Click the ‘+’ icon next to it
Via Campaigns Page
- Click ‘Campaigns’ in the side menu
- Click the ‘Create Campaign’ button at the top of the page

Campaign Creation Process

Step 1: Campaign Details

In this initial step, you’ll set up the basic parameters of your campaign:

Campaign Name: Choose a clear, appealing name that reflects your campaign’s purpose
Campaign Objective: Select whether your campaign focuses on increasing sales or gathering reviews
For a more detailed explanation of this topic, head over to our article Campaign Objectives
Marketplace: Choose your target marketplace
Campaign Type: Select from:
Campaign Dates: Set the start and end dates for your campaign

Step 2: Product Information

Provide detailed information about your product:

Product Title: Keep it concise and consider omitting your brand name to maintain maximum anonymity, similar to the campaign name
Product Category: Select the appropriate category for your product
Product Description: Provide a clear, detailed description
Product ASIN: Enter your product’s Amazon Standard Identification Number
Interested in learning more about finding your product’s ASIN? Our article has all the information you need.
Product Image: Upload a high-quality image of your product. To maintain your anonymity, we recommend using a different image from the one you originally used on the marketplace.
Product Variants (Optional):
- Check the box if your product has variants and Enter the child ASINs for each variant
Product Offered By Others (Optional):
- Check this box if other sellers offer the same product and Enter your marketplace seller name for clear identification

Step 3: Discount & Tester Details

Configure the financial aspects and tester instructions:

Product Price: Enter the full price including shipping fees
Discounted Price: Set the price testers will pay
Want to explore the possibilities of setting effective discount rates? Learn more about discount rates
Coupon Codes (Optional – For Discount Voucher campaigns only):
- Generate codes in your Seller Central account
- Enter the codes into Lutendo
Note to Product Testers: These instructions will be shared with them via chat once they’ve been approved, so be sure to include all necessary information to ensure a smooth experience. Write clear instructions about:
- Participation requirements
- Guiding product testers to your product
- Refund process (if any)
- Any specific guidelines
- View best practices for tester instructions

Step 4: Preview & Confirmation

Review and finalize your campaign:

Review Campaign Details:
- Check all information for accuracy
- Navigate back to previous steps if changes are needed
Preview Tester View:
- See how your campaign appears to testers
- Ensure all details are correctly displayed
Create Campaign:
- Click ‘Finish’ to proceed
- Confirm your choice in the popup dialog
- Click ‘Create Campaign’ to finalize